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Corporate branding

CLIENT
  • Abacus
ROLE
  • Art director & design
URL
  • www.abacusemedia.com
Abacus logo mock-pu

A brand to provide a strong identity within our marketplace

When challenged by our investment team to strengthen our brand, I led the team to deliver a new identity that exceeded stakeholder expectations.  We have produced an identity that the team are proud of and which elevates our business within our marketplace.

Abacus branding mind map
Mind map to involve key stakeholders in the initial process to understand brand direction.

Branding development based on stakeholder feedback

Personalisation ideas
Segmentation ideas
Product ideas
Abacus logo typography
Aller Regular, designed by Dalton Maag Ltd.
Abacus logo make-up
Abacus colours and final logo
Complimentary typeface
Encode Sans & Sans Condensed, designed by Impallari Type, Andres Torresi, Jacques Le Bailly.

Identity finalised to rolled out across the company

Abacus proof sheet
Proof sheet created for printers to check colours, types sizes and weights.
Abacus stationery
Abacus mug
Abacus ID card
Abacus office
Branding applied to meeting rooms to provide enhanced brand value and create privacy.
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