Application interface
CLIENT
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Abacus
ROLE
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UI & UX designer
URL
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ad.abacusemedia.com
Customer data SaaS platform
The Abacus ADvance SaaS customer data platform (CDP) is the cornerstone of our company revenue and future ongoing development.
I worked on it’s early conception, within a small team, from storyboarding, wireframing, prototypes, user testing, client delivery and roadmap research and development.
Outline user journeys to understand steps & pages required
High fidelity wireframes for first round of testing
Modular style guide for development team
Final designs based on style guide & signed off by project team
User testing the subscription management journey
Early testing was carried out on members of the customer service team.
Usability testing report presented to key stakeholders.
Platform screen shots
Frontend e-commerce checkout framework
Styleguide & designs
Design files for development team
User testing ecommerce checkout flow
We recruited three participants, from a mix of professions and all held subscriptions with publications.
Video 1 - Property solicitor
Video 2 - Public relations specialist
Video 3 - University lecturer
Usability testing report presented to key stakeholders.
